On October 5, 2023, OKX, a leading global Web3 technology company and digital asset exchange, announced its role as the Diamond Sponsor of FTU's Day 2023—an annual celebration hosted by Foreign Trade University (FTU), one of Vietnam’s most prestigious business institutions. The event took place on October 6 at FTU’s Ho Chi Minh City campus, marking the university’s 63rd anniversary with a full day of cultural, academic, and community-driven activities.
As part of its commitment to fostering blockchain education and youth engagement, OKX introduced a limited-edition digital collectible titled "I Love FTU’S DAY 2023". This NFT was minted for free on the OKT Chain, OKX’s high-performance public blockchain, and was available exclusively to FTU students, alumni, faculty, and staff from October 1 to October 31.
Fostering Web3 Education Through University Engagement
OKX’s sponsorship reflects a growing trend of bridging higher education with emerging Web3 technologies. By aligning with FTU—a hub for future business leaders and innovators—OKX aims to deepen awareness and understanding of digital assets, decentralized systems, and blockchain applications among young professionals.
The partnership provides students with hands-on exposure to real-world Web3 use cases, from NFT minting to secure wallet interactions. Such initiatives support the long-term vision of cultivating a tech-savvy generation equipped to lead in the evolving digital economy.
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Event Highlights: A Celebration of Culture and Innovation
FTU's Day 2023 offered a vibrant mix of academic pride, student talent, and technological exploration. The event attracted over 7,000 attendees, including new and returning students, alumni, and university staff. Key highlights included:
- 08:00–11:00 (GMT+7): Opening ceremony honoring the university’s legacy and achievements
- 11:00–13:50: Student-led dancing competition showcasing creative performances
- 12:15–12:45: Energetic flashmob and cheerleading routines energizing the campus
- 11:30–16:00: Sponsor and student society booths open for exploration—OKX’s booth was strategically positioned near the main lecture hall
- 18:00–22:00: Singing gala featuring live performances by popular local artists
At the OKX booth, visitors engaged directly with members of the OKX Local Markets and Web3 teams. Attendees learned about the fundamentals of cryptocurrency trading, wallet security, and the potential of decentralized applications (dApps). Interactive mini-games made learning fun, while participants could earn exclusive OKX-branded merchandise—such as caps and t-shirts—by completing simple tasks like downloading the OKX app and minting the commemorative NFT.
Empowering Students With Free NFT Minting
The "I Love FTU’S DAY 2023" NFT served not only as a digital keepsake but also as an educational gateway into blockchain technology. Built on the energy-efficient OKT Chain, the collectible allowed users to experience first-hand how NFTs are created, stored, and verified on a public ledger—all without gas fees or financial risk.
This zero-cost minting model lowers the barrier to entry for newcomers, making it ideal for students exploring Web3 for the first time. It also demonstrates OKX’s focus on user accessibility, educational outreach, and community building—core principles in advancing mainstream adoption of digital assets.
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Leadership Vision: Building a Future-Ready Ecosystem
Lennix Lai, Global Chief Commercial Officer at OKX, emphasized the strategic importance of university partnerships:
“By sponsoring FTU's Day 2023, our goal is to engage with Vietnam's higher education community and foster the development of students and the digital asset ecosystem in Vietnam. We're excited to work with FTU to educate students, alumni and staff through innovative technology, and look forward to an educational and insightful FTU's Day 2023.”
This vision aligns with OKX’s broader mission to promote financial literacy, technological innovation, and responsible digital asset usage across diverse markets.
Expanding Educational Initiatives Across Asia-Pacific
OKX’s collaboration with FTU is part of a larger regional strategy focused on developer empowerment and blockchain education. In August 2023, OKX partnered with Neo, a leading open-source blockchain platform, to co-host the 2023 Neo APAC Hackathon across six cities in the Asia-Pacific region—including Ho Chi Minh City. The hackathon brought together developers, entrepreneurs, and students to build scalable Web3 solutions, further reinforcing OKX’s role as a catalyst for innovation.
These initiatives highlight OKX’s dual focus: advancing technical infrastructure while nurturing human capital. By investing in talent development and real-world learning experiences, OKX helps bridge the gap between traditional education systems and the rapidly evolving tech landscape.
Frequently Asked Questions (FAQ)
Q: What is the "I Love FTU’S DAY 2023" NFT?
A: It is a free-to-mint digital collectible issued by OKX on the OKT Chain to commemorate FTU's 63rd anniversary. It was available exclusively to FTU students, alumni, faculty, and staff from October 1–31, 2023.
Q: How can someone mint this NFT?
A: Eligible participants could mint the NFT via the OKX platform by connecting their wallet and following the on-screen instructions during the 30-day campaign period.
Q: Was there a cost associated with minting the NFT?
A: No. The NFT was completely free to mint, with no gas fees charged thanks to the efficiency of the OKT Chain.
Q: Why did OKX sponsor FTU's Day 2023?
A: The sponsorship supports OKX’s mission to promote Web3 education, engage youth communities, and encourage innovation in digital assets within Vietnam’s academic sector.
Q: Is OKX active in other educational initiatives in Asia?
A: Yes. OKX has supported events like the Neo APAC Hackathon and regularly partners with universities and developer networks to advance blockchain literacy and technical skills.
Q: Can international users access similar NFT campaigns?
A: While this campaign was limited to FTU affiliates, OKX runs global NFT drops and community events. Users are encouraged to follow official channels for future opportunities.
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Core Keywords
- Web3 technology
- Digital collectible NFT
- OKT Chain
- Blockchain education
- Cryptocurrency exchange
- Free NFT minting
- Student engagement
- FTU Day 2023
Through strategic sponsorships, accessible products, and community-first initiatives, OKX continues to strengthen its presence in emerging markets while promoting inclusive access to next-generation financial technologies. The collaboration with Foreign Trade University stands as a model for how industry leaders can empower academic communities through innovation, education, and shared values.