In a groundbreaking move that bridges traditional telecom services with the evolving world of digital assets, Far EasTone (FET), one of Taiwan’s top three telecommunications providers with around 30% market share, has partnered with MaiCoin — a leading local cryptocurrency exchange — to launch a promotional campaign offering Bitcoin (BTC) rewards to new 5G subscribers. This initiative marks a strategic expansion following FET’s participation in MaiCoin’s Series B+ funding round and signals a growing convergence between Web2 infrastructure and Web3 adoption.
The collaboration is designed to introduce mainstream users to cryptocurrency through familiar channels — mobile network plans — echoing innovative campaigns like South Korea’s Bithumb x Emart “staking bento box” promotion, where customers received ETH airdrops for purchasing convenience store meals.
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FET and MaiCoin Launch "Lucky BTC Lunar New Year" Campaign
From January 21 to February 28, Far EasTone is running the “Far EasTone Draws Bitcoin, Welcomes the Lunar New Year” campaign in partnership with MaiCoin. The goal? To onboard new users into the world of digital assets while boosting 5G subscriptions.
Eligible participants can join the campaign in two ways:
- Register a MaiCoin account via the Far EasTone HeartLife App, complete identity verification, and claim a welcome bonus.
- Sign up for a designated 5G plan through Far EasTone’s online store.
A total of NT$4.5 million worth of Bitcoin will be distributed during the promotion — exceeding the value of one full BTC at current prices — making it one of the most generous telco-backed crypto giveaways in Asia to date.
This isn’t just a marketing stunt; it reflects a deeper industry trend. As major telecom operators in Taiwan increasingly invest in blockchain infrastructure and digital identity solutions, this campaign exemplifies how real-world services are integrating decentralized technologies to drive user engagement and financial literacy.
Why This Partnership Matters
Last year, MaiCoin successfully closed its Series B+ funding round, with strategic investments from Far EasTone, Union Bank Group, and Hoding Ventures. This attracted significant attention, especially as all three of Taiwan’s telecom giants — Chunghwa Telecom, Taiwan Mobile, and Far EasTone — have now made moves into blockchain-related ventures.
Chunghwa Telecom, for instance, won the government-backed DID (Decentralized Identity) digital wallet project under Taiwan’s Digital Ministry, signaling strong institutional support for blockchain adoption. With such momentum, users are eager to see how these established companies will blend telecom services with next-generation financial tools.
As FET CEO Chi Ching stated at the time of investment:
“MaiCoin has been a key player in Taiwan’s virtual asset space for over a decade, serving more than a million users with a strong focus on compliance and security — values that align closely with Far EasTone’s corporate governance principles. We believe this partnership will enable us to co-develop innovative digital lifestyle services and expand our reach in the emerging Web3 ecosystem.”
👉 See how major telecom players are fueling the next wave of crypto adoption.
How to Claim Your Bitcoin Reward
The rewards structure is tiered, offering multiple entry points for users:
- First 5,000 New Users:
Download the HeartLife App, register via the designated MaiCoin link, verify your identity, and receive a NT$200 equivalent in Bitcoin as a sign-up bonus. - Lucky Draw Incentive:
After claiming the initial bonus, users are automatically entered into a lucky draw for NT$10,000 worth of Bitcoin — 200 winners will be selected. - Top-Tier Reward:
Customers who sign up for a qualifying 5G plan via Far EasTone’s online portal — whether as new subscribers, number port-ins, or renewals — will receive NT$15,000 worth of Bitcoin. This reward is limited to the first 100 eligible applicants.
All rewards are distributed through MaiCoin’s regulated digital asset trading platform, ensuring secure and compliant delivery of cryptocurrency to verified users.
This model mirrors global efforts to onboard Web2 audiences into crypto through low-barrier experiences. Just as Bithumb and Emart collaborated on a viral “staking bento” campaign — where customers spent ~$3.6 on a meal and had a chance to win over $21 in ETH — FET and MaiCoin are leveraging everyday decisions (like choosing a phone plan) to spark curiosity about digital assets.
Core Keywords:
- Bitcoin rewards
- Telecom and crypto partnership
- MaiCoin exchange
- Far EasTone 5G promotion
- Crypto onboarding
- Web2 to Web3 integration
- Digital asset incentives
- Blockchain adoption in Taiwan
Frequently Asked Questions (FAQ)
Q: Is this promotion available to existing Far EasTone customers?
A: Yes. Existing customers can participate by upgrading or renewing their service under the designated 5G plan. Number portability (携码) users are also eligible for the NT$15,000 BTC reward if they apply during the campaign period.
Q: Do I need prior knowledge of cryptocurrency to join?
A: No. The process is designed for beginners. MaiCoin provides step-by-step guidance for account setup and verification. Once registered, your Bitcoin reward is automatically credited after meeting the conditions.
Q: How is the Bitcoin value calculated?
A: The value is based on the exchange rate at the time of disbursement. For example, NT$15,000 will be converted into BTC using MaiCoin’s market rate on the day the reward is issued.
Q: Are there any hidden fees or obligations?
A: There are no additional fees tied to receiving the crypto reward. However, standard terms apply for the 5G plan subscription, including contract duration and usage policies.
Q: Can I withdraw my Bitcoin immediately after receiving it?
A: Yes. Once credited to your MaiCoin account and KYC verified, you can trade, hold, or withdraw your Bitcoin in accordance with platform rules and regulatory requirements.
Q: Why are telecom companies getting involved in crypto?
A: Telecom providers have massive user bases and trusted infrastructure. By partnering with regulated exchanges like MaiCoin, they can safely introduce millions of Web2 users to digital assets — accelerating mainstream adoption while enhancing customer loyalty.
As demonstrated by FET and MaiCoin’s innovative campaign, the future of digital finance lies at the intersection of familiar services and emerging technology. By embedding cryptocurrency incentives into everyday decisions — like switching phone plans — companies are lowering the barrier to entry and inviting a broader audience into the world of decentralized finance.
With increasing institutional involvement and regulatory clarity in markets like Taiwan, such collaborations may soon become standard practice — not just marketing novelties.
👉 Explore how simple choices today could lead to crypto rewards tomorrow.